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Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

Summer studies

News

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Cooperation, University Published:

Doctoral positions at Unite! universities now available in one place

Unite! students searching for doctoral positions can now explore a dedicated category in the Unite! Catalogue for Students.
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Studies Published:

Funidata survey on students' use of digital services

The survey is open until Sunday 24 May 2026.
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Studies Published:

Campus restaurants’ opening hours during summer 2026

Campus restaurants have reduced opening hours during the summer holiday season.
Text 'Otaniemi on a sustainable path' and image of two people walking on Âé¶¹´«Ã½.
Campus, Cooperation, Studies, University Published:

Make May the month of movement!

Listen to a mini-webinar about brain and exercise on 28 May. Make sustainable mobility part of your working or study day.

Events

OrangeCDL
Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.
OrangeCDL
Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.
Aalto Readers Club
Other

Aalto Readers' Club

Join our dynamic book club at Aalto University!
OrangeCDL
Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
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Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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